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2013年8月30日星期五

翱翔萬里


暑假結束,不少港孩要到外國開學,送上航空公司廣告歌。

插畫來源:
http://2.bp.blogspot.com/-Mh9Bi8Oyjbw/T-DMXDnfydI/AAAAAAAAAB0/p3Gw5XH5mO4/s800/airplane-coloring-page-2.gif

YouTube 精選:

國泰航空廣告歌(林子祥主唱/張德培過鏡)(1989) (1:03)
http://www.youtube.com/watch?v=SgbWjhGTqbU
都係 CX 好嘢!「蛇齋餅粽」變外國考察團,暴露議員真面目。香港學生去英國或加拿大留學,一般都是乘坐國泰。網球名將張德培 (Michael Chang, 1972-) 現已退役,他於 1989 年奪得法國網球公開賽冠軍,當時年僅 17 歲。頒獎台上,他用英文說:God Bless China ! 多年後,他的後輩李娜在訪問中,反問責備她表現欠佳的大陸官方傳媒:「我為甚麼要背負一個國家?」

Old SIA Airlines Ad - Singapore Girl - A Great Way to Fly - Phil in Bangkok (0:58)
http://www.youtube.com/watch?v=NrO6N1600GY
服務行業的必殺技,是聘請俊男美女招客,經常被客戶「抄牌」(索取電話號碼)的空中小姐是好例子。網上有不少英文文章,認為星航刻意經營溫柔婉順的 Singapore Girl 形象,以迎合外國遊客的口味。至於星航的宣傳口號 Singapore Girl is a Great Way to Fly 則被認為是一種含蓄的 Sex Appeal。

Re: 1989 British Airways Commercial (1:32)
http://www.youtube.com/watch?v=Yxbgm9Bmkzw
很多人以為這首廣告歌是出自希臘音樂人 Yanni 的手筆,其實是改編自歌劇選段,所以歌名叫 Aria ,即是意大利歌劇的詠嘆調。英國工會勢力強大,所以英航的空姐質素以及服務水平向來「有口皆碑」。

United Airlines: Sea Orchestra (Rhapsody in Blue) (1:01)
http://www.youtube.com/watch?v=TFXbCSDq6Cg
爵士樂迷一定認得這首充滿美國風情的 Rhapsody in Blue(中譯:藍色狂想曲),是作曲家 George Gershwin (1898-1937)(中譯:蓋希文、歌舒詠)的代表作,也是美國聯合航空的廣告音樂。這個版本結合音樂與動畫,是荷理活級數的製作。 Gershwin 寫過不少爵士名曲,例如:Summertime、It Ain’t Necessarily So、I Got Rhythm、Nice Work if You Can Get It、I’ve Got a Crush on You。

Air France Commercial 2011 - L'Envol - Mozart K488 Adagio (1:01)
http://www.youtube.com/watch?v=J6bGnSEwdKY
法式美學,抽象簡約。這個廣告讓你明白趙無極 (1921-2013)、吳冠中 (1919-2010) 和林風眠 (1900-1991) 的畫風出自何處,以及美術人才為何總是投奔法蘭西。萬一你不認識這幾位留學法國的著名中國畫家,以及不知道他們之間的關係,請上網。背景音樂是莫札特 (Wolfgang Amadeus Mozart,1756-1791) 的作品。

延伸閱讀/參考資料:

Do Sexy Flight Attendants Really Sell More Seats?
By Ramy Inocencio in Hong Kong and Frances Cha in Seoul, CNN
March 22, 2013
http://edition.cnn.com/2013/03/20/travel/asia-flight-attendants
Extract: The jury is still out on whether sex sells more seats. "Certainly it is true that many airlines in Asia-Pacific, especially low-cost operators, base part of their brand image on young, attractive flight attendants. How that translates to additional passenger numbers I'm not sure," says Ballantyne. "I'd say it's impossible to put a monetary value to the contribution of the Singapore Girl to Singapore Airlines' success over the years," agrees Nicholas Ionides, spokesman for legacy carrier Singapore Airlines, referring to the well known imagery of the company's female flight attendants -- conceived in 1972 -- wearing distinctive "sarong kabaya" uniforms.

Strict Rules to Follow to be a “Singapore Girl”
inSing.com - 6 May 2013
http://news.insing.com/tabloid/strict-rules-to-follow-to-be-a-singapore-girl/id-15743f00
Extract: International news media CNN just posted a three-minute video on how Singapore Airlines (SIA) transforms young women into the iconic “Singapore Girl”. It is not enough to be a young and attractive woman able to fit into a tight, body-hugging kebaya (traditional Malay dress) and to have a “caring, warm, gentle, elegant and serene” image. Here are some of the specific rules and regulations that potential flight stewardesses have to follow in their 15-week training programme:

30/08/2013

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